Built around
your business.
Built first for healthcare reception, Prime Assist answers, books and routes calls in the systems you already run. Your scripts, your rules, your way of working.
How it worksFind your industry
17 industries
Accountants and IFAs
Deadline season absorbed, outstanding records flagged, regulated calls escalated.
Aesthetic clinicsHealthcare
Consultations, consent steps and treatment rules applied at booking.
Clinics, physio and opticiansHealthcare
Multi-clinician diaries, room constraints and recall bookings.
Councils and public sector
Service requests raised with a reference, vulnerability escalated instantly.
Dealerships and garages
MOT and service slots with registration, mileage and courtesy cars.
Dental practicesHealthcare
Recall check-ups, emergencies and the 8am rush, inside Dentally.
Education and training
Admissions and course enquiries covered, absence lines answered at once.
Estate and lettings agents
Viewings booked, applicants qualified, portal leads answered same day.
GP practices and PCNsHealthcare
The morning surge answered at once. EMIS, SystmOne and Vision connections in progress.
Gyms and fitness studios
Trials and inductions booked, classes and waitlists, retention routed.
Law firms and solicitors
Intake qualified, conflict questions asked, consultations booked 24/7.
Logistics and transport
ETA and POD answers from your TMS, booking-in slots, driver line 24/7.
Recruitment agencies
First-line screening, interview booking and shift confirmations.
Restaurants and hospitality
Live table availability, dietary notes captured, cancellations released.
Salons, spas and beauty
Right treatment, right duration, right stylist, patch-test rules applied.
Trades and home services
Emergency triage, jobs booked into your scheduler with access notes.
Veterinary practicesHealthcare
Worried owners passed to your team on your protocols, appointments booked.
No industries match that search.
Try another name or choose a different call type.
One engine.
Different kinds of work.
The underlying voice engine is the same in every case. Your call script, booking rules, systems and escalation policy are configured around your business.
Appointments
The caller wants a slot. Prime Assist reads real availability, applies your rules about who can be seen when and for how long, books it and confirms by text. Capacity, clinician or stylist skill, treatment duration, table size, ramp availability and pre-appointment steps such as patch tests are honoured rather than guessed.
Enquiries
The enquiry is captured, qualified against your criteria, logged in your CRM and routed to the right person with a structured note. Intake, conflict and screening questions are asked identically every time.
Jobs and service requests
The call is triaged against your own definitions, raised as a job or case with a reference given on the call, and the right person is paged when it is urgent. Emergency thresholds, coverage areas, priority definitions and on-call rotas are yours, and escalation is written down.
Before you start.
Is the product different per industry?
The engine is identical. What is configured per industry is the call script, the vocabulary, the booking and capacity rules, the systems it reads and writes, and the escalation policy that decides when a human must take the call. That is also why we group industries by the shape of the call rather than by sector: a dental practice and a restaurant have far more in common on the phone than a restaurant and a haulier.
Does being built for healthcare matter to a restaurant?
It matters in three specific ways: escalation is defined rather than improvised, every call carries a transcript and audit trail, and notes taken verbatim, such as an allergy, are attached to the record rather than paraphrased.
How long does a new sector take to configure?
A non-healthcare deployment is usually quicker to script and test than a regulated one, because there is no clinical safety review in the path. We will give you a date at the demo.
Do you have customer references in my sector?
Not yet. Prime Assist is in trials, with founding practices open, and we publish clearly labelled example scenarios rather than invented numbers. Customer outcomes will appear only with the customer’s name, evidence and written permission.
Is pricing the same across sectors?
The pricing model is the same: capacity based, never per call or per minute. No price list is published for any sector. Every deployment is quoted individually, because call volumes and integration scope vary widely, and you get a written quote on your demo call. See the pricing page.
Let AI answer the phone, so your team can answer the person in front of them.
Don’t see your industry? If your business takes inbound calls, has rules about what may be promised, and keeps a diary or a CRM, tell us the three calls that cost you the most.
Free proof of concept on one call type, no cost and no obligation.
HEAR IT FIRST
Call +44 20 3747 7785 and put Prime Assist through its paces before you book anything.