Priced on capacity, never per minute.
A busy month costs you no more than a quiet one. We quote per deployment, on your call volume and your integrations, and you see every fee in writing before you commit.
Three shapes of deployment.
Not price brackets. Every feature is available in all three, because gating escalation or audit trails behind a bigger plan would be indefensible.
Single site
One practice, firm, branch, salon or garage. Every line answered, out of hours included.
- All inbound lines on one site
- Booking, rescheduling and enquiry capture
- Escalation to your named people
- Full audit trail of every call
- Multilingual answering
Multi-site group
Several sites under one agreement, each with its own diary, rules and rota.
- Everything in a single-site deployment
- Per-site routing, scripts and escalation
- Central reporting across the group
- One contract, one invoice, one point of contact
- Named onboarding manager
Contact centre and enterprise
Overflow, deflection and after-hours cover alongside your existing agents, or an outsourced line in full.
- Unlimited concurrent calls at peak, no queue
- Deflection of repetitive contact away from agents
- Warm handover to an agent with the transcript attached
- Integration with your CCaaS and workforce tools
- Procurement support, DPIA, assurance packs and SLA
Seven things move the number.
If a supplier will not tell you what drives their price, that is the problem, not the absence of a price list. Here is ours in full, so you can work out roughly where you will land before you speak to anyone.
Call volume
How many calls a month, and how they cluster. A steady hundred a day is a different build from a Monday morning flood.
Lines and sites
One number, several departments, or forty branches each with its own diary and its own on-call rota.
Integrations
How many systems it reads and writes, and whether they have a clean API. Writing into a modern CRM is not the same job as a legacy practice system.
Escalation depth
A single "put me through" rule is quick. Clinical escalation rules, conflict checks or emergency thresholds are written, reviewed and signed off with you.
Languages
English, Arabic, Hindi, French, German and others, switching mid-call if the caller does. Each language you use is scripted and tested on your own calls before go-live, so the languages you need are part of the quote.
Regulatory scope
Clinical safety cases under DCB0129, FCA-aware call handling, public sector assurance and DPIA packs are real work, and they are priced honestly.
Reporting
Call outcomes in your existing dashboard, or a reporting layer across every site with the metrics your board asks for.
What never moves it
A busy month. You pay for capacity, so a spike in demand costs you nothing extra.
We build it, end to end
Scripting, configuration, integration, testing and sign-off are our work, not a project handed to your team. Standard set-up is part of the package.
Where a fee applies, you see it first
A complex deployment or a bespoke integration can carry a one-off build fee. If yours does, it is in the quote before you commit. Nothing reaches an invoice you have not agreed.
Prices exclude VAT and are billed monthly, with one month’s notice and no minimum term.
Your agents keep the calls that need a human.
Most contact centre volume is repetitive: where is my order, what are your hours, can I move my appointment, has it been dispatched. Prime Assist takes that tier off the queue at peak and out of hours, so your agents handle the calls that actually need judgement, and your abandonment rate stops being a monthly conversation.
Overflow that never queues
Unlimited concurrent calls, all answered at once, so a campaign spike or an outage does not become a wait time.
Deflection with resolution
Not an IVR that moves the caller elsewhere. It completes the request in your systems, so the contact is closed rather than deferred to a callback.
Warm handover, with context
When it does pass to an agent, the transcript, the customer record and what has already been tried arrive with the call. Nobody starts from scratch.
Sits beside your stack
Genesys, Five9, Talkdesk, 8x8, Amazon Connect or an on-premise platform. We take a route on what you already run rather than replacing it.
Enterprise deployments are quoted against cost per contact and the volume you want deflected, with procurement support, DPIA, assurance documentation and an SLA by agreement. Book a demo
Free proof of concept on one call type.
Pick the single call that wastes most of your team’s day. We build it properly, on your script and your rules, and you listen to it handle that call. No cost, no obligation, no commitment to proceed.
It is the fairest way to buy this. You have the written quote from the demo call, and you hear it work on your own calls before you commit.
Book a demoHow it runs
- 01 You name the call type and send the wording your team uses today.
- 02 We build and test it against your rules, including what it must refuse to do.
- 03 You ring it and try to catch it out. Bring your most awkward caller.
- 04 You commit only after you have heard it handle your own call, with the written quote from your demo already in hand.
Included in every deployment.
Get a written quoteAnswering every call, at once
No queue and no voicemail, at three in the morning or during the eight o’clock rush.
Write-back to your systems
The booking lands in your diary and the enquiry in your CRM while the caller is still on the line.
Escalation to a named human
Urgent or sensitive calls are passed straight to your named person, transcript attached, on rules you signed off.
Full audit trail
Every call, every action and every escalation, timestamped and reviewable.
Multilingual answering
English, Arabic, Hindi, French, German and others, switching mid-call if the caller does. Each language you use is scripted and tested on your own calls before go-live.
AI disclosure by design
It tells callers it is an AI, logs that it did so, and always offers a route to a person.
UK or EU processing region
Your choice, committed in the contract. No call audio is used to train third-party models.
A named person at our end
Onboarding, sign-off and ongoing changes go through someone who knows your deployment.
Three ways to test us. Only one of them involves talking to a human.
Buying voice AI on a slide deck is how people end up with something that fails on the first awkward caller. So we made the product itself the easiest thing to try, and put the commitment in your hands rather than ours.
Hear it for yourself, right now
Ring the line and talk to Prime Assist the way one of your callers would. Ask it to book you in, then try to catch it out. No form and no email address.
Call +44 20 3747 7785We only get in touch if you ask us to.
Put a number on your missed calls
Two questions show the calls you miss today next to the same calls with Prime Assist, where every call is answered at once. Add your own value to see what they are worth.
Run my numbersNo email needed: nothing you enter leaves your browser.
Watch it handle your calls
Bring the three calls that waste the most of your team’s day. We run them live, in your sector’s language, and tell you honestly which ones we would not take. One short form to book.
Book a demoNo card, no sales sequence, one human reply.
Do all three, in that order, and it takes a little over half an hour in total. We would rather you tested the product than read our claims about it.
- DCB0129 safety case
- UK or EU processing region
- No minimum term
Let AI answer the phone, so your team can answer the person in front of them.
Run your own numbers on the missed-call calculator, then hear it handle one of your calls.
No minimum term, and one month’s notice.
HEAR IT FIRST
Call +44 20 3747 7785 and put Prime Assist through its paces before you book anything.