Never lose a consultation to voicemail.
Every enquiry answered at once, never queued, evenings and weekends included. Prime Assist books the consultation on the same call and confirms by text.
- 24/7 answering
- Booked and confirmed by text
- Tells callers it is an AI
- UK or EU processing region
Hi, I am thinking about lip filler. Can I come in this week?
Treatment always starts with a consultation, so the practitioner can talk through the options and prices with you. Dr Patel has Saturday at 11am. Shall I book it?
Yes, please. It is Chloe Brooks.
Thank you, Chloe. Your consultation is booked for Saturday at 11am, and a confirmation text is on its way.
Can an AI receptionist book aesthetic consultations?
Yes. Prime Assist answers every enquiry at once, never queued, evenings and weekends included, and books the consultation on the same call with a text confirmation. It answers from your own approved information on treatments, prices and availability, never gives clinical advice, and escalates any caller who needs a person to your team.
Three ways clinics leak revenue on the phone.
PAIN 01
Enquiries arrive after close
People research treatments in the evening and at weekends, while your ads are still running and your phones are not answered.
PAIN 02
Every miss is high value
A single consultation can lead to a long treatment plan. Your average plan value makes each missed enquiry expensive: run your own numbers below.
PAIN 03
Front of house is stretched
Small teams double as treatment-room support. When the room needs them, the phone loses, every time.
How Prime Assist fixes each one.
Enquiries arrive after close
Answered at 9pm on a Sunday exactly as at 10am on a Tuesday. The consultation goes in the diary before the caller opens a competitor's tab.
Every miss is high value
Zero enquiries hit voicemail. Every caller gets prices, practicalities and availability from your approved information, then a booked consultation and a text confirmation.
Front of house is stretched
The phones are covered permanently. Your team gives the client in the room their full attention, and callers who need a person are escalated instantly.
Plugged into your booking system.
Clinic booking integrations are scoped on your demo call. We can connect to diary, CRM and practice systems that have an API, and to thousands of apps through Zapier.
Aesthetic clinic questions, answered.
Ask us something elseCan it answer questions about treatments?
It answers from your own approved information: treatments offered, prices, practicalities and availability. It never gives clinical advice, and it books a consultation for anything that needs a practitioner.
Does it work with my booking system?
Booking system integrations are scoped on your demo call. We can connect to diary, CRM and practice systems that have an API, and to thousands of apps through Zapier.
What hours does it cover?
All of them: evenings, weekends and bank holidays, when many aesthetic enquiries arrive.
EVIDENCE POLICY
We publish clinic results only with evidence and written permission.
Prime Assist is in trials, so there are no results to publish yet. Nothing on this site is invented, and no clinic is named without its agreement.
IN THE MEANTIME
We publish example scenarios instead: modelled before-and-after examples that state the call volumes and assumptions behind them, so you can judge whether they resemble your operation.
Read the example scenariosWhat are missed calls costing you?
Answer two questions to see the calls you miss today, next to the same calls with Prime Assist. Every step of the sum is shown.
Your figures stay in your browser. Nothing you enter is sent anywhere or saved.
Set up for aesthetic clinics.
1. Your calls
All inbound calls, answered or not. Your phone system’s daily report shows this. No report? Count one ordinary day.
Enter a whole number between 1 and 5,000.
Today
Answer the two questions
Your unanswered calls a week appear here.
The first half hour can be worse than this. The model spreads the hour’s calls at random; if yours bunch as the lines open at 8am, more callers wait, and for longer.
With Prime Assist
10 in 10 answered
Every call answered at once, at any hour.
Routine requests are handled on the call and written into your systems. Anything urgent goes to a named person on your team, with the transcript.
Calculated with the Erlang C formula, the standard way to estimate phone queues. It assumes callers wait rather than hang up, and does not estimate staff time saved or what callers do next.
What they are worth
Answer step 1 first, then these two.
It does not estimate how many of those callers we would win back: that depends on your calls, which is what the demo is for.
Answer all three to see your busiest hour, with and without Prime Assist.
Busiest hour, today
Busiest hour, with Prime Assist
No one waits
Calculated with the Erlang C formula, the standard way to estimate phone queues. It assumes callers wait rather than hang up and that calls arrive at random through the hour: if yours bunch at the start of the hour, more callers wait than this shows. It does not estimate staff time saved, or what callers do when they cannot get through.
Show every step and source
- A month is 52 weeks divided by 12, and a year is 52 weeks. Weekdays only.
Every figure here is yours.
How this compares across England
A quarter of calls to GP practices arrive between 8am and 10am on working weekdays (25.0%, our calculation).
Of the calls answered between 8am and 10am, almost a quarter waited more than five minutes (23.5%).
On working weekdays between 8am and 10am, about 1 in 9 calls ended with the caller asking for a call back (11.1%), about twice the rate later in the day (our calculation).
National figures for context, not a judgement of any practice. NHS England Digital, Cloud Based Telephony Data in General Practice, August 2026, official statistics in development.
Contains information from NHS England, licensed under the current version of the Open Government Licence.
2. Put a value on it (optional)
A typical first treatment, not a course.
Enter a whole number of pounds between 1 and 100,000.
Pricing NHS urgent care? NHS England’s figure for an urgent course of treatment is £75, from 1 April 2026.
When does a person answer your phone? (optional)
Your registered list size. For a PCN, add the practices together.
Enter a whole number between 500 and 200,000.
From your phone system’s report of calls by hour: every call that came in, answered or not.
Enter a whole number between 1 and 2,000.
How this works and where the figures come from
It multiplies your figures and nothing else: calls on a typical weekday, times 5 weekdays, times the share that go unanswered. A month is 52 weeks divided by 12, and a year is 52 weeks. Weekends are left out, and so are repeat visits, referrals and reviews. If you put a value on it, the unanswered calls are multiplied by the share you judge were someone wanting to book, and by your value.
For GP practices only, the starting points come from public data, and you can change each one: 27.2 calls for every 1,000 registered patients each working day (September 2025 to August 2026), 10.4% of calls ending while the caller was waiting, including voicemail (August 2026), and 4.4 calls an hour for every 1,000 patients between 8am and 10am on a Monday (August 2026). Source: NHS England Digital, Cloud Based Telephony Data in General Practice, official statistics in development covering 86% of practices in England; the first and last figures are our calculation. Contains information from NHS England, licensed under the current version of the Open Government Licence. Every public figure we use is listed with its date and source on our facts page.
The queue uses the Erlang C formula: from the calls in an hour, the people answering and the minutes a call takes, it gives the share of callers who find every line busy. It assumes callers wait rather than hang up, and that calls arrive at random through the hour, so a rush in the first minutes shows fewer waits than really happen.
Your figures stay in your browser. Nothing you enter is sent anywhere or saved.
Three ways to test us. Only one of them involves talking to a human.
Buying voice AI on a slide deck is how people end up with something that fails on the first awkward caller. So we made the product itself the easiest thing to try, and put the commitment in your hands rather than ours.
Hear it for yourself, right now
Ring the line and talk to Prime Assist the way one of your callers would. Ask it to book you in, then try to catch it out. No form and no email address.
Call +44 20 3747 7785We only get in touch if you ask us to.
Put a number on your missed calls
Two questions show the calls you miss today next to the same calls with Prime Assist, where every call is answered at once. Add your own value to see what they are worth.
Run my numbersNo email needed: nothing you enter leaves your browser.
Watch it handle your calls
Bring the three calls that waste the most of your team’s day. We run them live, in your sector’s language, and tell you honestly which ones we would not take. One short form to book.
Book a demoNo card, no sales sequence, one human reply.
Do all three, in that order, and it takes a little over half an hour in total. We would rather you tested the product than read our claims about it.
- DCB0129 safety case
- UK or EU processing region
- No minimum term
Let AI answer the phone, so your team can answer your patients.
Bring your evening and weekend enquiries. We will run them live and show each consultation booked into a test diary.
Free proof of concept on one call type, no cost and no obligation.
HEAR IT FIRST
Call +44 20 3747 7785 and put Prime Assist through its paces before you book anything.