The service desk is three deep and the phone is still ringing.
Every caller answered at once, never queued. Prime Assist takes the registration, books a slot your ramps and courtesy cars can take, and hands sales enquiries to a person while they are still interested.
- MOT and service booking
- Registration and mileage captured
- Sales leads routed live
- Courtesy car aware
I need an MOT and my car is due this month.
I can check that. What is the registration?
It is LV19 KJP.
Thank you. That one is due on the 22nd. I have Thursday the 18th at 8:30am with a courtesy car, or Saturday morning without. Which suits?
Can an AI receptionist handle service and MOT bookings for a garage?
Yes. Prime Assist takes the registration, checks the job type against your workshop capacity, offers real slots that respect ramp availability and courtesy car stock, captures mileage and reported faults, and writes the booking into your dealer management system. It also answers MOT due-date questions, parts enquiries and after-hours sales leads, escalating anything that needs a service adviser or salesperson.
Service, MOT, parts and sales, all on the same line.
Workshop rules, ramp capacity and courtesy car stock respected, not guessed.
MOT and service booking
Takes the registration, offers slots that fit the job type and reserves a courtesy car if you have one free.
Fault descriptions
Captures the symptom in the customer’s own words so the technician is not starting blind.
Progress chasing
Tells the customer where their car is up to, from the status in your system, without interrupting the workshop.
MOT and service due dates
Tells a caller when their MOT or service is due, from your own records, and books it on the same call.
Parts enquiries
Takes the part, the registration and the VIN, and routes to the parts desk with the detail already gathered.
Sales enquiries
Qualifies budget, part exchange and finance interest, then hands a warm lead to a salesperson with notes.
Where it hands over. Warranty disputes, safety-critical faults reported while driving, complaints, finance and regulated credit conversations, and any negotiation on price: straight to a human. Prime Assist does not discuss regulated finance terms.
Every call is either a booked job or a lost one.
08:30
Monday morning at the service desk
Drop-offs at the counter, four lines ringing, and the person on hold is booking their MOT elsewhere.
12:15
Lunch cover
One adviser at lunch and the queue builds. Service bookings are lost to the garage that picked up.
18:40
After the showroom closes
Used car enquiries peak in the evening. A voicemail does not hold a buyer who is browsing five forecourts.
A two-site independent garage with an MOT bay.*
BEFORE
- Calls queue behind customers at the counter
- Bookings taken on paper and re-keyed at the end of the day
- MOT reminders done when someone has time
- Evening sales and service enquiries hit voicemail
AFTER PRIME ASSIST
- Every call answered instantly, on both sites
- Bookings written into the DMS with registration, mileage and fault notes
- MOT and service calls booked on the spot, at any hour
- Evening enquiries captured and booked while the customer is still deciding
0
queued callers
Every line answered at once, counter or phone
24/7
MOT and service booking
Booked on the call without adviser time
Every
booking checked against workshop capacity
Ramps, job times and courtesy cars respected
Model your own numbers on the calculator, or read every sector scenario side by side on the example scenarios page.
Illustrative scenario, not a customer result. Modelled on a garage taking 70 calls a day across two sites, with two service advisers. Figures are worked examples, not measured results.
Into the DMS, with the registration attached.
Bookings, fault notes and customer records where your advisers and technicians already look.
Confirm your own tools before launch: anything with an API or a Zapier connector is in scope. All integrations
Built for healthcare first. Pointed at the service desk.
Booking a ramp with a courtesy car is the same constraint problem as booking a clinician with a room. We built the version with a clinical safety case first.
Defined escalation
It knows the edge of its remit and crosses to a human instead of guessing.
Audit trail as standard
Transcript, timestamps and actions on every call. Useful when a caller disputes what was said.
Writes into your system
Not an email you re-key. The outcome lands where your team already works.
UK-built, UK or EU hosted
A UK or EU processing region, committed by contract, and it understands UK accents, postcodes and dates.
Compare against answering services, IVR and in-house reception
Questions from dealers and garages.
Ask us something elseCan it check MOT due dates?
It works from your own records and renewal list. Where you have a DVLA lookup in place it can use that too, subject to your data agreements.
Does it understand workshop capacity?
Yes. It books against your real capacity rules, including job duration, ramp type and courtesy car availability, rather than filling a generic diary.
Will it discuss finance?
No. Regulated credit and finance conversations are escalated to a qualified person every time.
Can it make MOT reminder calls?
No. Prime Assist answers the calls that come in and does not make outbound calls. Your reminders go out as they do now, and when a customer rings back, at any hour, the MOT is booked on the same call.
What about multi-site groups?
Each site can have its own number, diary, capacity rules and escalation contacts, with reporting rolled up.
Does it handle sales enquiries properly?
It qualifies and hands over. Prime Assist captures budget, part exchange and timescale, then routes a warm lead to a salesperson with the notes.
Also built for
Three ways to test us. Only one of them involves talking to a human.
Buying voice AI on a slide deck is how people end up with something that fails on the first awkward caller. So we made the product itself the easiest thing to try, and put the commitment in your hands rather than ours.
Hear it for yourself, right now
Ring the line and talk to Prime Assist the way one of your callers would. Ask it to book you in, then try to catch it out. No form and no email address.
Call +44 20 3747 7785We only get in touch if you ask us to.
Put a number on your missed calls
Two questions show the calls you miss today next to the same calls with Prime Assist, where every call is answered at once. Add your own value to see what they are worth.
Run my numbersNo email needed: nothing you enter leaves your browser.
Watch it handle your calls
Bring the three calls that waste the most of your team’s day. We run them live, in your sector’s language, and tell you honestly which ones we would not take. One short form to book.
Book a demoNo card, no sales sequence, one human reply.
Do all three, in that order, and it takes a little over half an hour in total. We would rather you tested the product than read our claims about it.
- DCB0129 safety case
- UK or EU processing region
- No minimum term
Let AI answer the phone, so your team can answer your customers.
Bring your capacity rules and a week of call recordings. We will show you what gets booked.
Free proof of concept on one call type, no obligation.
HEAR IT FIRST
Call +44 20 3747 7785 and put Prime Assist through its paces before you book anything.