Every new patient call, answered.
Every call answered at once, never queued, day or night. Prime Assist books the new patient exam straight into Dentally, and nothing reaches voicemail.
- DCB0129 clinical safety case
- Named Clinical Safety Officer
- Tells callers it is an AI
- UK or EU processing region
Hi, are you taking on new patients? I have just moved to the area.
We are. I can book you a new patient exam with Dr Shah on Thursday at 12:40. Can I take your full name and date of birth?
Amira Khan, 3 March 1991.
Thank you, Amira. You are booked for Thursday at 12:40, and a confirmation text is on its way now.
Can an AI receptionist book new patients into Dentally?
Yes. Prime Assist answers every call to your practice at once, never queued, takes the new patient's details and books the exam straight into Dentally, with a text confirmation before the caller hangs up. It answers from your own approved information on services, fees and availability, never gives clinical advice, and routes any caller who asks for a person to your team with the conversation attached.
Three calls your practice is losing this week.
PAIN 01
The lunchtime new patient
New patients call in their own lunch break, which is your team's lunch break. The enquiry that rings out books with whoever answers next.
PAIN 02
Empty chair time
Short-notice cancellations leave gaps nobody has time to refill. The chair sits empty while the phone queue grows.
PAIN 03
Recalls that never get booked
Recall letters and texts go out, but the patients who ring back hit a busy line or a closed practice, and the check-up never gets booked.
How Prime Assist fixes each one.
The lunchtime new patient
Every enquiry answered on the first ring, 24/7. The new patient exam is booked on the same call and confirmed by text before the caller hangs up.
Empty chair time
Cancellations write back and free the slot instantly, and freed slots are offered to the next suitable caller. Refilling the diary becomes an automatic admin task.
Recalls that never get booked
Your recall letters and texts go out as they do now. When a patient rings back, at any hour, the check-up is booked on the same call and confirmed by text.
Wired into your dental stack.
Dentally today. Other dental practice management systems on request: ask on your demo.
Dental questions, answered.
Ask us something elseDoes Prime Assist work with Dentally?
Yes. Booking, rescheduling, cancellations and call summaries write back to Dentally. For any other dental practice management system, ask on your demo and we will tell you plainly where it stands.
Can it answer questions about treatments and prices?
It answers from your own approved information: services, fees, availability and practical preparation. It never gives clinical advice, and it books a consultation for anything that needs one.
What about patients who want to speak to a person?
Any caller who asks for a person is routed to your team instantly, with the conversation context attached. You define the escalation rules.
How is this different from an answering service?
A human answering service typically takes a message for your team to act on later, and charges per call or per minute. Prime Assist answers every call at once, books the appointment into Dentally on the call, is priced on capacity, and passes anything outside your rules to your team. Read the full comparison.
Can it take a deposit when it books a new patient?
Yes. Prime Assist can text the caller a secure payment link during the call, for example for a deposit on a new patient appointment, so the payment is collected before the call ends. The caller pays on their own phone through the link.
Do patients know they are speaking to an AI?
Yes. Prime Assist tells every caller at the start of the call that it is an AI. The disclosure is recorded in the audit trail, and a route to a person is always offered.
EVIDENCE POLICY
We publish practice results only with evidence and written permission.
Prime Assist is in trials, so there are no results to publish yet. Nothing on this site is invented, and no practice is named without its agreement.
IN THE MEANTIME
We publish example scenarios instead: modelled before-and-after examples that state the call volumes and assumptions behind them, so you can judge whether they resemble your operation.
Read the example scenariosWhat are missed calls costing you?
Answer two questions to see the calls you miss today, next to the same calls with Prime Assist. Every step of the sum is shown.
Your figures stay in your browser. Nothing you enter is sent anywhere or saved.
Set up for dental practices.
1. Your calls
All inbound calls, answered or not. Your phone system’s daily report shows this. No report? Count one ordinary day.
Enter a whole number between 1 and 5,000.
Today
Answer the two questions
Your unanswered calls a week appear here.
The first half hour can be worse than this. The model spreads the hour’s calls at random; if yours bunch as the lines open at 8am, more callers wait, and for longer.
With Prime Assist
10 in 10 answered
Every call answered at once, at any hour.
If you use Dentally, new patient exams are booked into it while the caller is on the line. Anything urgent goes to a named person on your team, with the transcript.
Calculated with the Erlang C formula, the standard way to estimate phone queues. It assumes callers wait rather than hang up, and does not estimate staff time saved or what callers do next.
What they are worth
Answer step 1 first, then these two.
It does not estimate how many of those callers we would win back: that depends on your calls, which is what the demo is for.
Answer all three to see your busiest hour, with and without Prime Assist.
Busiest hour, today
Busiest hour, with Prime Assist
No one waits
Calculated with the Erlang C formula, the standard way to estimate phone queues. It assumes callers wait rather than hang up and that calls arrive at random through the hour: if yours bunch at the start of the hour, more callers wait than this shows. It does not estimate staff time saved, or what callers do when they cannot get through.
Show every step and source
- A month is 52 weeks divided by 12, and a year is 52 weeks. Weekdays only.
Every figure here is yours.
How this compares across England
A quarter of calls to GP practices arrive between 8am and 10am on working weekdays (25.0%, our calculation).
Of the calls answered between 8am and 10am, almost a quarter waited more than five minutes (23.5%).
On working weekdays between 8am and 10am, about 1 in 9 calls ended with the caller asking for a call back (11.1%), about twice the rate later in the day (our calculation).
National figures for context, not a judgement of any practice. NHS England Digital, Cloud Based Telephony Data in General Practice, August 2026, official statistics in development.
Contains information from NHS England, licensed under the current version of the Open Government Licence.
2. Put a value on it (optional)
Your own fee for a new patient exam or first visit, from your practice management system. The first visit only, not the course of treatment.
Enter a whole number of pounds between 1 and 100,000.
Pricing NHS urgent care? NHS England’s figure for an urgent course of treatment is £75, from 1 April 2026.
When does a person answer your phone? (optional)
Your registered list size. For a PCN, add the practices together.
Enter a whole number between 500 and 200,000.
From your phone system’s report of calls by hour: every call that came in, answered or not.
Enter a whole number between 1 and 2,000.
How this works and where the figures come from
It multiplies your figures and nothing else: calls on a typical weekday, times 5 weekdays, times the share that go unanswered. A month is 52 weeks divided by 12, and a year is 52 weeks. Weekends are left out, and so are repeat visits, referrals and reviews. If you put a value on it, the unanswered calls are multiplied by the share you judge were someone wanting to book, and by your value.
For GP practices only, the starting points come from public data, and you can change each one: 27.2 calls for every 1,000 registered patients each working day (September 2025 to August 2026), 10.4% of calls ending while the caller was waiting, including voicemail (August 2026), and 4.4 calls an hour for every 1,000 patients between 8am and 10am on a Monday (August 2026). Source: NHS England Digital, Cloud Based Telephony Data in General Practice, official statistics in development covering 86% of practices in England; the first and last figures are our calculation. Contains information from NHS England, licensed under the current version of the Open Government Licence. Every public figure we use is listed with its date and source on our facts page.
The queue uses the Erlang C formula: from the calls in an hour, the people answering and the minutes a call takes, it gives the share of callers who find every line busy. It assumes callers wait rather than hang up, and that calls arrive at random through the hour, so a rush in the first minutes shows fewer waits than really happen.
Your figures stay in your browser. Nothing you enter is sent anywhere or saved.
Three ways to test us. Only one of them involves talking to a human.
Buying voice AI on a slide deck is how people end up with something that fails on the first awkward caller. So we made the product itself the easiest thing to try, and put the commitment in your hands rather than ours.
Hear it for yourself, right now
Ring the line and talk to Prime Assist the way one of your callers would. Ask it to book you in, then try to catch it out. No form and no email address.
Call +44 20 3747 7785We only get in touch if you ask us to.
Put a number on your missed calls
Two questions show the calls you miss today next to the same calls with Prime Assist, where every call is answered at once. Add your own value to see what they are worth.
Run my numbersNo email needed: nothing you enter leaves your browser.
Watch it handle your calls
Bring the three calls that waste the most of your team’s day. We run them live, in your sector’s language, and tell you honestly which ones we would not take. One short form to book.
Book a demoNo card, no sales sequence, one human reply.
Do all three, in that order, and it takes a little over half an hour in total. We would rather you tested the product than read our claims about it.
- DCB0129 safety case
- UK or EU processing region
- No minimum term
Let AI answer the phone, so your team can answer your patients.
Bring three real new patient calls. We will run them live and show the booking written to a test diary.
Free proof of concept on one call type, no cost and no obligation.
HEAR IT FIRST
Call +44 20 3747 7785 and put Prime Assist through its paces before you book anything.