End the 8am rush.
Prime Assist answers every line at once, handles routine requests under your rules and routes anything that needs your team, with a full audit trail. Booking inside EMIS, SystmOne and Vision is in progress, through NHS England's IM1 pairing route.
- DCB0129 clinical safety case
- Named Clinical Safety Officer
- Tells callers it is an AI
- UK or EU processing region
Morning. I need to order my repeat prescription.
I can take that for the practice team. Can I take your full name and date of birth?
Margaret Ellis, 14 June 1958.
Thank you, Margaret. Your request is with the practice team to review, and a text confirming it is on its way now.
What can an AI receptionist do for a GP practice?
Prime Assist answers every line at once, so the 8am queue never forms, and it routes urgent, clinical and distressed calls, and anyone who asks for a person, to your team under written rules you agree. Booking inside EMIS, SystmOne and Vision is in progress, connecting through NHS England's IM1 pairing route. It never gives clinical advice or triages patients by symptoms.
Three pressures every practice manager knows.
PAIN 01
The 8am scramble
Demand for the whole day arrives in twenty minutes. Every line engaged, patients redialling, and the complaints follow.
PAIN 02
Reception under siege
The hardest job in the building, made harder by a queue that never clears. Recruitment and retention get harder with it.
PAIN 03
Admin buries everything else
Appointment moves, prescription queries and test result chasing clog the lines, ahead of the calls your team most needs to take.
How Prime Assist fixes each one.
The 8am scramble
Every 8am caller is answered at the same moment, so the queue never forms. When the EMIS, SystmOne and Vision connections are live, bookings will follow your slot rules and land straight in your appointment book.
Reception under siege
The phone pressure moves to Prime Assist. Your team keeps the front desk, the complex conversations and the patients in the building.
Admin buries everything else
Prescription requests are captured as admin tasks for your team, and moves and cancellations will be handled end to end once the system connections are live. Everything else routes to your team with context, under rules you set.
Connecting to the national systems.
In progress: EMIS, SystmOne and Vision through NHS England's IM1 pairing route, and NHS Spine for demographic checks. When each is live, bookings, reschedules and summaries will land in the record, not a separate inbox.
GP and PCN questions, answered.
Ask us something elseCan NHS practices use Prime Assist?
Prime Assist is built for NHS and private practices, and is in trials. It has a clinical safety case under DCB0129, signed off by our Clinical Safety Officer, Dr Humzah Jessa, and a UK or EU processing region committed by contract. Its connections to EMIS, SystmOne and Vision are in progress through NHS England's IM1 pairing route. Ask on your demo for the documents we can share, and we will tell you plainly what is complete and what is not. We do not claim NHS approval, endorsement or partnership.
Does it make clinical decisions?
No. Prime Assist is an administrative and communications tool. It answers, books, routes and escalates, and it hands callers to your team and your existing pathways whenever a call needs them.
What about patients who cannot use apps?
It is a phone call. Patients dial the same practice number and speak normally. No app, no login, no queue.
Does a GP surgery need to change its phone system?
No. Your existing number stays where it is and is diverted to Prime Assist, with no new hardware and no site visit. NHS England's advice to practices on virtual (AI) receptionists asks you to check with your telephony supplier whether forwarding calls to a third party adds a charge, and to agree how support and business continuity are split between the two suppliers. Ask on your demo for the documents we can share, and we will tell you plainly what is complete and what is not.
Do patients know they are speaking to an AI?
Yes. Prime Assist tells every caller at the start of the call that it is an AI. The disclosure is recorded in the audit trail, and a route to a person is always offered.
Where is patient data processed?
In a UK or EU processing region committed by contract, under UK GDPR and a written data processing agreement, with a DPIA template supplied. No call audio or transcript is used to train third-party models.
EVIDENCE POLICY
We publish practice results only with evidence and written permission.
Prime Assist is in trials, so there are no results to publish yet. Nothing on this site is invented, and no practice is named without its agreement.
IN THE MEANTIME
We publish example scenarios instead: modelled before-and-after examples that state the call volumes and assumptions behind them, so you can judge whether they resemble your operation.
Read the example scenariosYour 8am rush, with and without Prime Assist
Start from last Monday’s phone report, or your list size and the England average. Every caller in that hour is drawn, today and with Prime Assist, and every step is shown.
Your figures stay in your browser. Nothing you enter is sent anywhere or saved.
Set up for GP practices and PCNs.
1. Your Monday 8am
From your phone system’s report for last Monday: every call that came in, answered or not.
Enter a whole number between 1 and 2,000.
Your registered list size. For a PCN, add the practices together.
Enter a whole number between 500 and 200,000.
Monday 8am, today
Answer the three questions
Enter last Monday’s calls between 8am and 9am, or your list size.
The first half hour can be worse than this. The model spreads the hour’s calls at random; if yours bunch as the lines open at 8am, more callers wait, and for longer.
Monday 8am, with Prime Assist
No one waits
Every caller answered at once, however many ring at 8am.
Routine requests are taken on the call. Anything urgent or clinical goes to your team, under written rules you agree. Requests reach your team in writing, and booking into EMIS, SystmOne and Vision will follow when each connection is live.
Calculated with the Erlang C formula, the standard way to estimate phone queues. It assumes callers wait rather than hang up, and does not estimate staff time saved or what callers do next.
What they are worth
Answer step 1 first, then these two.
It does not estimate how many of those callers we would win back: that depends on your calls, which is what the demo is for.
Answer all three to see your busiest hour, with and without Prime Assist.
Busiest hour, today
Busiest hour, with Prime Assist
No one waits
Calculated with the Erlang C formula, the standard way to estimate phone queues. It assumes callers wait rather than hang up and that calls arrive at random through the hour: if yours bunch at the start of the hour, more callers wait than this shows. It does not estimate staff time saved, or what callers do when they cannot get through.
Show every step and source
- A month is 52 weeks divided by 12, and a year is 52 weeks. Weekdays only.
Sources: NHS England Digital, Cloud Based Telephony Data in General Practice, official statistics in development.
How this compares across England
A quarter of calls to GP practices arrive between 8am and 10am on working weekdays (25.0%, our calculation).
Of the calls answered between 8am and 10am, almost a quarter waited more than five minutes (23.5%).
On working weekdays between 8am and 10am, about 1 in 9 calls ended with the caller asking for a call back (11.1%), about twice the rate later in the day (our calculation).
National figures for context, not a judgement of any practice. NHS England Digital, Cloud Based Telephony Data in General Practice, August 2026, official statistics in development.
Contains information from NHS England, licensed under the current version of the Open Government Licence.
2. Across the week (optional)
All inbound calls, answered or not, from your phone system’s daily report.
Enter a whole number between 1 and 5,000.
When does a person answer your phone? (optional)
One booking or appointment, not lifetime value.
Enter a whole number of pounds between 1 and 100,000.
Pricing NHS urgent care? NHS England’s figure for an urgent course of treatment is £75, from 1 April 2026.
How this works and where the figures come from
It multiplies your figures and nothing else: calls on a typical weekday, times 5 weekdays, times the share that go unanswered. A month is 52 weeks divided by 12, and a year is 52 weeks. Weekends are left out, and so are repeat visits, referrals and reviews. If you put a value on it, the unanswered calls are multiplied by the share you judge were someone wanting to book, and by your value.
For GP practices only, the starting points come from public data, and you can change each one: 27.2 calls for every 1,000 registered patients each working day (September 2025 to August 2026), 10.4% of calls ending while the caller was waiting, including voicemail (August 2026), and 4.4 calls an hour for every 1,000 patients between 8am and 10am on a Monday (August 2026). Source: NHS England Digital, Cloud Based Telephony Data in General Practice, official statistics in development covering 86% of practices in England; the first and last figures are our calculation. Contains information from NHS England, licensed under the current version of the Open Government Licence. Every public figure we use is listed with its date and source on our facts page.
The queue uses the Erlang C formula: from the calls in an hour, the people answering and the minutes a call takes, it gives the share of callers who find every line busy. It assumes callers wait rather than hang up, and that calls arrive at random through the hour, so a rush in the first minutes shows fewer waits than really happen.
Your figures stay in your browser. Nothing you enter is sent anywhere or saved.
Three ways to test us. Only one of them involves talking to a human.
Buying voice AI on a slide deck is how people end up with something that fails on the first awkward caller. So we made the product itself the easiest thing to try, and put the commitment in your hands rather than ours.
Hear it for yourself, right now
Ring the line and talk to Prime Assist the way one of your callers would. Ask it to book you in, then try to catch it out. No form and no email address.
Call +44 20 3747 7785We only get in touch if you ask us to.
See your Monday 8am queue
Enter last Monday’s calls between 8am and 9am, or your list size, to see how many callers wait for a free line today, next to the same hour with Prime Assist, where every call is answered at once.
Run my numbersNo email needed: nothing you enter leaves your browser.
Watch it handle your calls
Bring the three calls that waste the most of your team’s day. We run them live, in your sector’s language, and tell you honestly which ones we would not take. One short form to book.
Book a demoNo card, no sales sequence, one human reply.
Do all three, in that order, and it takes a little over half an hour in total. We would rather you tested the product than read our claims about it.
- DCB0129 safety case
- UK or EU processing region
- No minimum term
Let AI answer the phone, so your team can answer your patients.
Bring your IG lead and your 8am call volume. We will show you every call answered at once, and where the IM1 connections stand.
Free proof of concept on one call type, no cost and no obligation.
HEAR IT FIRST
Call +44 20 3747 7785 and put Prime Assist through its paces before you book anything.